![WIWYA Logo](https://www.davidrogers.design/wp-content/uploads/2020/04/wiwya_logo.png)
Creative Brief:
Design a marketing campaign focused on a global issue to raise awareness.
Poster Series
![WIWYA Series](https://www.davidrogers.design/wp-content/uploads/2020/04/wiwya_series.jpg)
Software Used:
Photoshop, After Effects
Design Solution:
Children today are inundated by existential threats. This series explores the effects of climate change, school shootings, and pervasive media on children.
Using dramatic imagery paired with a colloquial saying directed by an older generation at a young one, I try to show how the danger and fear the current generation faces is being unfairly diminished.
For this series I used stock photography, masking, and blending to create imaginary scenes that are unfortunately all too real.
![WIWYA Sketch](https://www.davidrogers.design/wp-content/uploads/2020/04/wiwya_sketch.jpg)
Awareness Video
We Had to Walk to School
![WIWYA School Shootings](https://www.davidrogers.design/wp-content/uploads/2020/04/wiwya_school_shootings.jpg)
We Didn't Each Have Our Own Phone
![WIWYA Media Exposure](https://www.davidrogers.design/wp-content/uploads/2020/04/wiwya_media_exposure.jpg)
We Used to Play Outside
![WIWYA Climate Change](https://www.davidrogers.design/wp-content/uploads/2020/04/wiwya_climate_change.jpg)