Invent a product that solves a real world problem and develop a brand identity to support it.
In today’s fast paced world, everyone can use an extra hand. Strong Arm is a customizable wearable appendage concept I created to fill this need.
After conception, I created a full branding package including logo and mascot, stationery set, instructional manual, packaging, and an ad campaign. For the logo type, red was chosen to denote energy and the font was selected and modified to signify stability and strength.