Creative Brief:
Create a new brand identity for the Jersey Shore Chamber of Commerce’s annual Golden Osprey Awards.
35th Annual Golden Osprey Awards Invite (front)
Software Used:
Illustrator
Design Solution:
The Jersey Shore Chamber of Commerce’s annual Golden Osprey Awards is a formal event celebrating the Chamber’s member’s achievements and contributions. Using the osprey eagle, I developed the logo mark as a clean and stately icon for the event. Using a combination of negative and positive space, with gold and black, the mark has depth and motion, capturing the bird in mid flight with wings fully outstretched. The shaping in the wings calls back to the waves in the Chamber’s primary logo.
The mark is versatile enough to work on it’s own, with the developed word mark, or enlarged as a background element.
35th Annual Golden Osprey Awards Invite (back)
