Creative Brief:
Redesign Cast Streams hockey streaming app to improve usability and add functionality.
Cast Streams App Redesign
Software Used:
Adobe XD, Illustrator, Photoshop
Design Solution:
The app allows hockey fans to live stream NHL games to their phone or TV. By paging through the day’s games, fans can favorite the match-ups they want to watch. They can then then select either the home or away broadcast, the geographic location of the best stream for them, and easily toggle between games during breaks in the action all from a single screen.
I created a Persona for my target user and used an Empathy Map how the user thought about the ways an app could help them.
